Reshape Fashion Together

Good Brand Guru supports professionals and organisations who want to take steps towards a new fashion system, that is social, circular and regenerative.

Find innovative solutions and build valuable connections for future collaboration.

Through and with our global community of sustainability experts, impact entrepreneurs and change leaders, we continuously stay ahead of the latest innovations, business models and systems.

Tap into our collaborative expertise and get support from professionals that understand your business and can bring new, fresh perspectives to creating value while respecting people and the planet.

Expert Connecting

Meet and connect with peers, pioneers and experts

Gain top-line insights or specific knowledge by connecting with experts and change-makers from our growing global community. Through our round tables, curated networking events and 1-1 introductions we build valuable bridges between professionals working towards similar goals.

Let us introduce you to the trailblazers pushing the boundaries of sustainable fashion passionate for their cause.

  • Hear what others are working on
  • Get first-hand insights & inspiration
  • Discuss thoughts, concerns and ideas
  • Explore new sustainable innovations and solutions
  • Make valuable connections for potential collaboration

Schedule a free 30min exploration call, to learn more or send a request using the ‘Find an Expert’ form.

Sustainability Consulting

Gain advice on how to embed better practices that fit your company

We can support you to form a vision, set goals and/or develop a plan to make your brand a force for good. Discover which steps your company can implement effectively while remaining true to your brand values.

We can help you:

  • Do a company scan of where your company/brand stands in terms of social and sustainability practices
  • Learn about the most recent developments around sustainability incl. circular business models, evolving technologies, pioneering companies
  • Develop a vision as to where you want to take your brand/ company
  • Identify short-, medium-, longer term development areas
  • Find out how you can play a part in supporting the SDGs
  • Guide your company through the certification process to become a BCorp.

We are happy to work with companies of any size.

Sustainability Coaching

Get support in your sustainability journey

Get 1:1 coaching to help you effectively embed sustainable solutions. From strategy, through design, production, marketing and sales, we can help you find ways to foster a value chain that is social, circular and regenerative.

We can help you;

  • Gain insights into future scenarios of the fashion industry
  • Identify the role you and/or your organization can play
  • Identify opportunities among current challenges
  • Discuss questions or obstacles that you are facing
  • Grow your knowledge on best practices in the industry
  • Accelerate your impact by action-based strategies

Schedule a free 30min exploration call, to learn more.


Good Brand Guru supports the Sustainable Development Goals.

Through knowlegde sharing and collaboration we can accelerate the transition to a new fashion system that is social, sustainable and regenerative.

After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through:

We look forward to staying in touch,

Warm regards,

Bryony & Martine