We are consultants, experts, business owners or leaders who work in different specialties, but have come together in the realisation that to solve the complex challenges the fashion and retail industry face today, we need diverse expertise and combined skillsets. From blockchain to marketing, from labour issues to waste, and from circular economy to buying and merchandising. We need to tap into the collective knowledge of experts in these specific topics, learn from entrepreneur pioneers who have taken the steps to launch businesses built on being better options for people and planet. And we need big companies to follow suit… or lead the way for big industry change. 

Through the Good Brand Guru network, we share, collaborate, innovate, create and promote people and expertise. 

Whether you are an independent expert/consultant with topical knowledge, a pioneer with a purpose-led business or an executive in a retail organisation seeking to be better for people and planet, we welcome you to join our journey to make the fashion retail world more conscious, fair and environmentally sustainable.