As more and more experts are discovering, developing truly sustainable strategies in the fashion retail world requires a wealth of knowledge. From sustainable materials to sourcing practices, from working conditions at production to water usage in factories. From minimising waste to building relationships with consumers to be more sustainable. From taking action to communicating and marketing.  

Good Brand Guru seeks to bring together people with different expertises who are willing to share, collaborate, innovate, create and promote sustainability in fashion and retail – good for people, planet and business.

Share

We facilitate the sharing of information, insights and knowledge among members and from members to others in the industry.  

Collaborate

We encourage and enable collaboration among members  for projects they are working or collaborative workshops.

Innovate

We support members setting up initiatives aimed at accelerating the move to a more sustainable fashion retail industry. Whether it be the organisation of an event, finding expert speakers or relevant partners to make projects happen.

Create

We believe that there are many ways that businesses can Embed more Good, ways that fit their purpose, brand, business and stakeholder needs. 

Through diversity we enable our members to develop more creative, holistic strategies. Better for people, planet and profits.

Promote

We promote independent experts, by sharing their profile, expertise and business, allowing them to be more successful. And we enable them to share some of their knowledge and expertise publicly to a wider audience, enabling more people to do more Good.