The Good Brand Guru network was created to facilitate knowledge sharing and collaboration among fashion retail professionals and sustainability experts
As more and more people are discovering, developing truly sustainable strategies in the fashion retail world requires a wealth of knowledge. From sustainable materials to sourcing practices, from labour conditions to water usage in factories. From minimising waste, to building relationships with consumers to be more sustainable. From taking action, to communicating and marketing authentically.
Through Good Brand Guru, we seek to:
We connect professionals with different areas of expertise but a shared goal to make the fashion retail world more social and sustainable.
Our network is open to independent sustainability consultants, professionals working in fashion retail but a personal passion for social or environmental causes, entrepreneurs who took the first steps in launching innovative products or brands, leaders from pioneering businesses founded on a vision of doing more good or managers of companies seeking tools, knowledge and inspiration to embed more good into current practices.
We facilitate the sharing of information, insights and knowledge among our members and from members to others in the industry.
We encourage and enable collaboration among members, through events we are involved in, for projects them members themselves are working or through collaborative workshops.
We support members setting up initiatives aimed at accelerating the move to a more sustainable fashion retail industry. Whether it be the organisation of an event, finding expert speakers or relevant partners to make projects happen.
We believe that there are many ways that businesses can Embed more Good, ways that are singular to each business’s own purpose, brand, business and stakeholder needs.
Through diversity we enable our members to develop more creative, holistic strategies. Better for people, planet and profits.
We promote the need for change in the industry, and the growing array of opportunities to bring about change.
And we promote our members by sharing their profile, expertise and/or business, allowing them to be more successful. We enable them to share some of their knowledge and expertise publicly to a wider audience, enabling more people to do more Good.