For leaders of established retail brands
Are you an executive of an established retail company and looking to Embed more Good into your business? Would you like to do more to protect the environment, or improve the quality of life of communities where you are active? Would you like to discover innovative ways to support the Sustainable Development Goals while respecting both your brand values and your profitability objectives? If so, get in touch…
To find out more about the executive membership, please fill in this form and we will get in touch with you to schedule a phone call.
Our main purpose is to Embed more Good into the fashion retail industry. In other words, to help make it more social and sustainable.
Making this transition is complex and requires lots of different expertises. There are lots of capable and experienced professionals out there who have knowledge on specific topics or strategic skills to be able to help brands do more good. Through the Good Brand Guru network we want to bring these experts together, to allow them to connect, learn from each other and collaborate to develop better ideas and solutions.
The Good Brand Guru executive membership is for leaders from established retail companies that are eager to explore (and put into place) ways to have a more positive impact on people and planet. They:
We have been working on building Good Brand Guru for almost a year. We consciously chose to stay small and not yet open our membership, to allow us time to put together the building blocks for a successful membership and collaboration. Today (January 2019) we are opening our membership to others.
Will it be interesting for you to join already? Yes, we think so! As one of the early members you will be able to quickly build relationships with the existing gurus, and can play a role in further developing the network as well as the activities that we are planning on organising. Also, as company member, you can financially support the growing of our network.
Get in touch so we can discuss this. It will depend on a number of factors.
Very simply, the membership fees are used for keeping the network running and growing: the IT and web part, the marketing, the administration, and some of the events we will be hosting.
We are an association which means that we do not function for a profit. In fact, if we end up having more money coming in than expenses, our aim is to collaboratively identify small sustainable fashion initiatives projects to support financially.
To foster the quality, diversity and open-character of our network we seek for our executive members to fulfil certain requirements:
> Executive of an established fashion retail organisation (min 5 years in existence)
> Clear desire to make the retail industry more socially responsible and sustainable
> Openness to participate in (VIP) events with other members (and external guests)
The monthly webinar is an online-based get together around a specific topic. It could involve having a speaker talk about their expertise, or a discussion around a specific challenge/ issue. We have certain subjects that we want to address, but are open to suggestions from individuals or organisations to host a meeting about a specific subject.
Are you struggling with a client question about sourcing? Or are you wondering how to make your e-commerce business more social? Do you want to discuss the pros and cons of one fabric vs another? These are topics that we could address in one of our monthly webinars.
In April of 2019 we will be launching our first yearly event whereby we aim to bring together 80-100 people working independently, in non-profit organisations and in fashion-retail businesses all seeking to do more good.
We want to highlight the different ways that companies can do more good and how this can be done while respecting company profitability requirements and brand image. We want to encourage businesses to start taking steps, however small, as every positive initiative makes a difference. And we seek to connect people, to enable knowledge-sharing, cross-pollination of ideas and possible collaboration.
We would like the fashion retail industry to be what it is from the inside, what it claims to be on the outside: innovative, beautiful, and forward-thinking.
With Good Brand Guru, we hope we can build a network that is truly collaborative and involves many smart individuals, leading pioneers, and those retailers still in the early stages of discovering what sustainable fashion retail is all about.