Grow your knowledge, Increase your impact.

From raw material to wardrobe; Get inspired and learn how other change leaders are driving change across different levels of the fashion value chain. Our insights are put together in close collaboration with industry pioneers and passionate experts developing solutions for a social, circular and regenerative fashion industry.
Meet pioneering fashion brands at Neonyt 2019


12 hours in Berlin X Neonyt
On January 15th, Good Brand...


Whatever you do, do something
People keep asking us what...


Partnerships for Good in Fashion and Retail – Part III
To solve the complex challenges...


Partnerships for Good in Fashion and Retail  - Part II
With the market for responsible...


Partnerships for Good in Fashion and Retail   – Part I
Are organizations for good the...


I never return my #OOTD. You shouldn’t either.
Where did we lose our...


What is ‘Good’?
The fashion industry needs to...

After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through:

We look forward to staying in touch,

Warm regards,

Bryony & Martine