Grow your knowledge, Increase your impact.

From raw material to wardrobe; Get inspired and learn how other change leaders are driving change across different levels of the fashion value chain. Our insights are put together in close collaboration with industry pioneers and passionate experts developing solutions for a social, circular and regenerative fashion industry.
Tomorrow's Fashion Professional

White Paper

Tomorrow’s Fashion Professional
Which rol can fashion professionals...
Flax Field

White Paper

Fashion Stewards of the Land
For many around the world,...


How can fashion companies play a role in restoring soil and climate?
Regenerative agriculture is increasingly mentioned...


Kiss the Ground
For the past years, the...
Photography Christian Burry


Five Ways to Ensure Responsible Sourcing of Leather
Within the leather industry material...

White Paper

The Future of Leather Alternatives
Almost every week we read...


Bringing Nature Back into Fashion
From regenerative farms to wardrobe,...
Image to illustrate nettle & nettle yarn


Nettle; Sustainable Fashion Fiber of the Future
From wild plant to luxurious...

After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through:

We look forward to staying in touch,

Warm regards,

Bryony & Martine