Let’s talk about Women in Fashion

April 1, 2021

To what extent is your organisation enabling women to flourish, and reaping the benefits of gender equality?

Studies around the world consistently find that companies that actively pursue gender equality benefit from, among others: higher productivity, greater creativity, more innovation and openness, enhanced reputation and higher profitability (5-20%). But what does gender equality mean in fashion? What is the current situation for the millions of women designing, making and selling the world’s clothes? And how do we take a holistic approach to supporting men and women equally throughout the value chain?

In this 30-minute presentation, Machteld Ooijens will share her knowledge and experience around the challenges women face in the fashion supply chain, and how the Gender-Responsive Human Rights Due Diligence tool can help shine a light on current practices and possible improvements. Using case studies, she will highlight how leading fashion companies are already benefitting from more gender equal policies.


After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through: info@fibershed.nl

We look forward to staying in touch,

Warm regards,

Bryony & Martine