Rethinking luxury; a story of craft, indigenous communities and biodiversity conservation

June 18, 2020

7Weaves seeks to leverage the knowledge and skills of the community for every process of fabrication, from rearing the silkworms sustainably to weaving high-quality fabrics. Furthermore, rather than imposing ways of working, 7Weaves provides a way for the employees to fit work into their lives, respecting the practices of their communities and the requirements of forest life.

The indigenous communities from the forests of Assam, in the Indo-Burma ecological region, have a long tradition of spinning and weaving silk, with every woman taking pride in their skills and final products. Rituraj and Mandakini’s journey began with a quest to support the women from these communities, empowering them and allowing them to secure economic freedom, while also protecting the forests where they lived.

Through a process of continuous questioning, learning and awakening, 7Weaves was born, taking a radically different approach than other companies in the industry. “If we want to safeguard the forests,” explains Rituraj, “we need to respect and learn from those that have always lived in the forest.”

After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through:

We look forward to staying in touch,

Warm regards,

Bryony & Martine