Recycle Wool

November 29, 2020

Wool is one of the more environmentally-friendly materials in the fashion industry. It is natural, renewable, doesn’t require the killing of animals, and depending on finishing and purity, could be completely biodegradable. And, as Hasnain discovered, it can also be re-manufactured into new, high-quality products.

Every week, Hasnain Lilani sees thousands of kilos of wool garments from around the world enter his warehouse in Pakistan. Sweaters, coats, trousers, dresses or accessories that have been discarded by their owners make their way to the warehouse. Many carry labels from known brands, most are still in good condition and some have never even been worn.

In this interview, Hasnain Lilani invites you to take a look around the impressive warehouse, as he shares how his company is salvaging, sorting and untangling wool for remanufacturing new, high-quality fashion.

After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through:

We look forward to staying in touch,

Warm regards,

Bryony & Martine