Bringing Nature Back into Fashion

October 1, 2020

From regenerative farms to wardrobe, can fashion become truly sustainable?

Writer, consultant and sustainability expert, Amy DuFault, has been promoting sustainability in fashion long before most others in the industry were even thinking about it. Having worked with numerous brands, she is well aware of the hurdles they face but also of the opportunities there are for fashion businesses to embed more environmental-friendly principles in their systems.

As sustainability and communications director for Botanical Colors and co-founder of South-Eastern New England Fibershed, she is in touch every day with experts who are developing ways to bring nature back into fashion. She works with brands to enable them to use fibers grown locally, through regenerative agriculture practices and dyed using natural resources. While many in the fashion industry are still wondering where to start, Amy is at the forefront of these exciting new developments.

During this interview, Amy shares with us her thoughts and experiences of working with producers and brands, as well as her vision on how we can work towards a cleaner, more beautiful fashion industry.


After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through:

We look forward to staying in touch,

Warm regards,

Bryony & Martine