Round Table – FAQ

What is the goal of Good Brand Guru’s round tables?

We organise round tables on topics that we find particularly important or relevant to transitioning the fashion industry to one that is social, circular, and regenerative. The objective of the round table is to enable all the participants around the table to gain new insights and connect with relevant counterparts. By bringing together experts and professionals coming from different angles, each person is bound to find both common ground and new insights.

What is the Chatham House Rule?

For our round tables we go by the Chatham House Rule which states: “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.” In other words, we can all benefit from the learnings we gather during the conversation. But we will not go out and state, privately or publicly, in oral or written form: “Person X from Company Y said ……” This rule is used around the world to encourage inclusive and open dialogue in meetings.

Is there an audience?

To enable open, honest conversation, we do not stream or record the event. Sometimes we have a handful (maximum 5) invitees listening in. These are either members of Good Brand Guru or other fashion professionals who are particularly interested in the topic. We know who they are and to listen in they also agree to adhere to the Chatham House Rule.

Is there any concrete output to the round table?

Because the conversations we always have are so interesting and valuable, we like to make a document summarising insights and learnings. We pour this document into the form of an easy-to-read white paper which we share with our larger community. Again, as agreed through the Chatham House Rule, we do not quote anyone or attribute any comments to particular participants.

May I share on social media that I am participating in the round table?

Of course, you can share the fact that you are participating. Unfortunately, we cannot have your whole follower-base listen in, but if you have a guest or two that you would like to have listen in, please do let us know. Also, if you agree to it, when we share the white paper document mentioned above, we are happy to tag you as having participated in the round table.

Do I need to prepare anything in advance?

As round table participant you do not need to prepare anything in advance. We would just like for you to share your thoughts and experiences as you would in an informal conversation.

As a participant, do I speak from my company’s point of view or my own personal point of view?

From your personal point of view! As mentioned, the round table is about connecting you with other professionals around a topic that you are all expert at but approach from different angles. The idea is to meet, share experiences and gain insights. In fact, you don’t even need to mention the company you work for if you prefer not to.

Can you organise a round table for my company or on a theme of my choice?

Yes, there are different possibilities. If you are interested in learning more about a specific topic, or promoting a specific topic around sustainable fashion, you can sponsor a round table. Together we agree on the exact topic and the participant profiles we would like around the table for a conversation. Then, we, as GBG, will seek out relevant participants, send out invitations, moderate the round table and write a summarising document.

Alternatively, if you would like to hold a round table for your company to learn more about a specific topic, you can commission a round table. Again, we will identify the topic you would like to address together and a Good Brand Guru team will organise and facilitate the round table. You can choose to have a summarising document that is made public or kept for yourself.

Please get in touch if you are interested in any of these options. Note that participants will always be told if a round table is sponsored or commissioned by a company or organisation when invited to participate.

After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through:

We look forward to staying in touch,

Warm regards,

Bryony & Martine