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To safeguard natural resources while allowing consumers to continue enjoying variety in their wardrobe, innovative fashion rental businesses have been springing up around the world. Based on circular economic thinking, rental models seek to minimise wastage and maximise the lifetime usage of a garment.
From shoes to dresses, from bags to casual wear, these new offerings require consumers to rethink how they see, buy and care for fashion. But how can pioneering companies successfully attract consumers and encourage them to adopt new behaviours? What is the best way to calculate and communicate the value of rental services to encourage adoption, while being financially sustainable?
During our round table ‘The Value of Rental’, pioneering leaders at the head of novel circular fashion rental businesses will exchange thoughts and ideas with each other as well as with pricing and marketing experts. In an atmosphere of pre-competitive collaboration, we will address the following questions:
- What are the main challenges to setting up a fashion rental service?
- How to correctly price novel rental products and services to encourage adoption and ensure financial sustainability?
- How to set up successful communication and marketing strategies that will attract and retain customers?
- Which companies, from within the fashion industry or outside it, have managed to bring about significant change in consumer perception and behaviour. What was key to their success?
At our round tables, each expert brings his/her own experience, expertise and passion. Together, we can all come out smarter and more inspired to develop better systems and solutions.
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