Will the heralded ‘Roaring 20s’ clash with the ‘Decade of Action’ needed to meet climate goals?
As the world seems to be slowly emerging from a pandemic that has held us all indoors, companies and trendwatchers are predicting an era of optimism where consumers break free from home. Eager to go out, socialise and enjoy life to the fullest, they are impatient to spend money on bringing novelty and renewal to their lives – and wardrobes. As after the great depression in the 20th century, futurists are talking about a return of the ‘roaring 20s’.
On the other hand, the world is facing multiple climate emergencies. Around the world, there is an increased consciousness that we need to limit emissions, cut production, avoid waste, revisit economic models, and generally move from linear to circular models. The 2020s have been labelled the ‘decade of action’ where the pressure is on us all to revisit life and business models, to meet the ambitious Sustainable Development Goals.
In which ways will consumers respond to these parallel desires and needs? And how will businesses meet consumers, innovate differently, and provide new ways of allowing them to buy, use, care and pass on their clothes?
For our Round Table ‘Fashion Consumption Futurists‘, we will bring together a curated group of leaders and experts who are actively rethinking the consumption- and business models of the future. In an atmosphere of openness and non-competitiveness, we will discuss the following questions:
- How will consumers’ relationship to the clothes they wear change, as they seek to reconcile their cravings with the responsibilities they feel towards social and environmental causes?
- In which ways will brands and retailers be pressed to rethink the relationships they build with their customers, and engage with them beyond the single point of purchase?
- What are the main pillars upon which companies should build their missions for success in this decade? Which metrics should they use to measure success?
Our round table panelists will be invited personally. If you are developing a new business model for the fashion industry or actively rethinking the future of consumption, we would be happy to hear from you.
Listen in to the conversation
To allow for an open discussion, this event is open for our Stay Ahead and Share & Connect members only.
Stay Ahead and Share & Connect members: use your member login details to listen in to the conversation. During this live event you can ask questions to our expert panel.