Round Table

The Fashion Doughnut


How can the fashion industry think along the lines of the Doughnut model to rethink fashion systems?

“Our economic system is flawed.” “We need to change the system!” In the discourse around sustainability, we increasingly hear these cries. Today’s companies and economies are fuelled by a continuous quest to grow their income, primarily by increasing consumption and production figures. But as we increasingly learn, this drive for increased production, with the accompanied increased use of resources, emissions, and waste, is putting an unequivocal, unsustainable strain on our environment and planet. 

The term Doughnut Economics refers to a new framework for sustainable development of economies, developed by economist Kate Raworth. It is based on the premise that today’s challenge for humanity is to meet the basic needs of all people while staying within the boundaries of our planet and its life-supporting system upon which we depend. 

For this round table, we will discuss how the fashion industry can think along the lines of the Doughnut model to rethink fashion systems. What does the Doughnut look like for the fashion industry? Which boundaries are we not meeting or overshooting, and do we need to address with priority? How can we rethink company strategies and systems to ensure that we can stay within the Doughnut? We look forward to discussing these high-level topics with a diverse set of thought leaders in the fashion industry, each bringing different insights to the table. 

This is an invite-only event with a few seats to listen in. Supporters of Good Brand Guru are welcome to listen in- send us a message to get connection details.



Availability: Only 3 tickets left!

After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through: info@fibershed.nl

We look forward to staying in touch,

Warm regards,

Bryony & Martine