16:00 CET


Which barriers should we overcome to enable circularity?

Why aren’t more designers yet designing for circularity? The obstacles are still numerous, both from a technological and a systematic point of view. However, the first barriers are often within companies. We speak to an increasing number of designers, and brand managers, who tell us that they would love to make products differently, but the systems within the organisation don’t allow them to. From decision making processes through the KPIs that need to be reached to management directives; the processes that have been in sharpened for decades now stand in the way of change.

At this curated roundtable we will speak with pioneering fashion and textile designers, brand owners, suppliers, and other experts in product development, about how (decision-making) processes could be adapted to better support the development of circular products.

This is an invite only event with a few seats to listen in. This virtual live event is free of charge for supporters of Good Brand Guru.



Availability: Only 3 tickets left!

After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through: info@fibershed.nl

We look forward to staying in touch,

Warm regards,

Bryony & Martine