Reformation

Now you can have style without harming the planet or people – When Style meets Sustainability

Fashion Economics / By

For many years it was almost impossible to find responsible brands that a true fashionista would enjoy wearing. The ‘fair trade’, ‘ethical’ brands seemed to be for a specific type of tree-hugger, extreme nature lover: not stylish, not on trend, and probably itchy too. When it came to green labels, beauty was simply not there and you would quickly look like an activist.

But today, the fashion industry offers a nice selection of great brands and you do not have to choose between style and being responsible in your fashion buys anymore. And even better, prices are good also. So no more excuses.

Here some of our favourites brands of the moment. [masterslider id=”10″]

Images: Reformation, Amur, People Tree, Armed Angels, Swedish Stockings, Mykke Hofmann, Filippa K, Ninety Percent, Edun

After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through: info@fibershed.nl

We look forward to staying in touch,

Warm regards,

Bryony & Martine

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