The Making of a Charter for Sustainable Textiles, in Switzerland

Kerenzerberg Charter for Sustainable Textiles

When we set out on our journey to write the Kerenzberg Charter for Sustainable Textiles, we didn’t know where we were going to end. Coming from different backgrounds and organizations, the nine of us in the workgroup all had different knowledge and priorities. What we had in common was an awareness about the urgent need […]

12 hours in Berlin X Neonyt

Meet pioneering fashion brands at Neonyt 2019

On January 15th, Good Brand Guru’s Milena and Martine spent a whirlwind day at Berlin’s most responsible fashion trade fair, Neonyt. Featuring pioneering fashion brands that set new standards around sustainable and ethical fashion.It was an inspiring day, packed with interesting conversations and mouth-watering ready-to-wear collections for winter 2019/2020.We visited Neonyt to meet with brands […]

Partnerships for Good in Fashion and Retail – Part III

To solve the complex challenges the fashion retail industry faces today, diverse skills and knowledge are needed. That means that we need to build connections for knowledge sharing, learning, cooperation and to widen our reach. Through partnerships and collaboration we can accelerate the industry’s move to become more socially responsible and sustainable. Some of the […]

Partnerships for Good in Fashion and Retail  - Part II

With the market for responsible fashion moving beyond innovators and early adopters, brands and retailers are increasingly looking for ways to be more social and sustainable. Innovation around sustainability often comes often from small labels, purposeful suppliers founded on the principle of doing good and specialist NGO’s. To face the urgency of bringing about change […]

Partnerships for Good in Fashion and Retail   – Part I

Are organizations for good the new ‘celebrities’ brands should team-up with? We are all familiar with collaborations between fashion brands and celebrities. Since as early as the mid 18th century, celebrity endorsements have been used to increase brand awareness and boost business success. Instant ‘Coolness’ through Partnerships for Good in Fashion In the second half of […]