From Crisis to the Next Normal: a Glimpse of the Future of Fashion Retail

What we learned from round table conversations with professionals from the fashion retail industry. When the pandemic forced us to cancel events we had planned, we decided to set up a series of virtual roundtables. We wanted to provide our members and other professionals with a platform to connect and discuss their worries, thoughts and […]

As we enter 2020

As the year comes to an end, we wanted to thank you – our members, partners and connections – for your support to the Good Brand Guru organisation.  2019 was a year where we worked hard to build connections in the Swiss fashion and textile industry. Through our events and activities, we managed to meet […]

A Movement Towards Circularity in Fashion & Textiles

“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.” Malcolm Gladwell, The Tipping Point On the 22nd of November, a group of 50 professionals, eager to make the fashion and textile industry brighter and cleaner, gathered in Zurich for our Circular […]

Sustainable Fashion in Geneva

Unbeknownst to many, among the century-old luxury shops, exclusive boutiques, and chain stores, there is a small but growing movement in Geneva, of retailers offering fashion items made with special attention to social and environmental causes.  The aim of our Connect & Explore afternoon, two weeks ago in Geneva, was primarily to provide an opportunity […]

Opportunities of Circularity in Fashion

In the past, fashion houses built a reputation based on craftsmanship and the quality of the wool, cotton, silk or leather that they used. Clothes were made to last, and for a specific purpose, whether it was a dress for a duchess, or sturdy trousers for workers. Because resources were labour intensive to collect, they […]