About_us - GoodBrand.Guru

About

Good Brand Guru is a non-profit network organization aimed at enabling knowledge sharing and collaboration among sustainability experts and professionals from the global fashion industry.

OUR VISION To accelerate the fashion industry’s transition towards one that is social and environmentally sustainable by supporting professionals in the industry to have access to knowledge, tools and connections to make change happen.

OUR MISSION To connect professionals from the fashion value chain with sustainability experts providing them with the opportunity to learn, exchange thoughts and ideas, and build valuable connections.

Events & Activities

Through our events and activities, we seek to connect professionals from the fashion industry
and provide a way to learn from experts and pioneers that are making the industry more social and sustainable.

Our live and online events and activities including round table discussions, expert think tanks, webinars, interviews, workshops, networking and matchmaking events, and marketplaces.

Events are curated by the Good Brand Guru team independently or in collaboration with partner organizations. Contact us directly to contribute to our events as partner or sponsor.

Partners & Sponsors

Leadership

Martine Nieuwenhuis, President Martine has more than 20 years of experience in project management in the international creative industry, fashion marketing and e-commerce. She ran her own digital marketing company for ten years before deciding to focus entirely on sustainable fashion.

Within Good Brand Guru, Martine researches and keeps track of innovative consumer brands founded on the purpose of doing good. Combining a strategic, creative and practical approach, Martine manages all marketing and communication towards members and partners, and is responsible for project management and administration. Martine is based in Brazil.

Bryony Jansen – van Tuyll, Secretary Bryony’s background is in management consulting around innovation and growth strategies. With her knowledge around sustainability issues and the circular economy, she uses design thinking techniques to enable teams to develop innovative solutions and strategies that are better for people and planet.

Within Good Brand Guru, Bryony provides strategic perspectives, curating and facilitating meetings, activities and events. She also leads the development of partnerships with policy makers, universities and financial institutions. Bryony is based in Switzerland.

Advisory Board

Coty Jeronimus, Co-founding Member of Good Brand Guru and Senior Advisor on Sustainable Sourcing and Textiles.

A sustainable textile consultant with more than 25 years of experience in sourcing buying, product management and sustainable supply chain. As a consultant, under her company Tasklab, she supports businesses and NGOs in addressing global sustainability challenges so they can make a difference and help to reduce natural resource use and environmental footprint. She also founded Nomadnoos, an impact company selling luxurious yarns with a positive social and environmental impact for the hand-knitting community.

Femke Zijstra, Senior Advisor Business Development.

Femke is a motivated Sustainable Business Leader in the international (textile) industry. She initiates, advises and wants to work towards a system with sustainable products for everyone. Femke has always been passionate about green tech, sustainable innovation and developing textiles. As a business leader, manager or peer I translate vision and strategy to execution and result.

‘Creating sustainable value and impact cannot be done in isolation. So, let us work together to transform the textile supply chain to be leaner and cleaner.’

Nicole Eichner, Senior advisor on Leadership and Organizational Structure

Nicole is passionate about supporting individuals, teams and organisations in their development. She has been working as global leadership development consultant, executive coach and facilitator for 15+ years and lived in different countries.

“I am very impressed by Martine’s and Bryony’s passion and their commitment to bring the organization to the next level with ongoing reflection and learning. Also, working with them is very inspirational and enjoyable.”

Speakers & Contributors

Highlights

Launch Event May 2019: WHAT IS GOOD?

There is no easy answer to the question about what is “good” in retail. It was clear from the discussions that there are a few different philosophies on this – the perfectionist, the opportunist, and the incrementalist. Our launch event brought together, brands, retailers and experts working in sustainable fashion in Switzerland to enable them to connect and discuss how far sustainable fashion has come and how far it has to go. Learn more about the Four Big Questions for Sustainable Fashion that we discussed at our launch event.

Kerenzerberg Charter Sustainable Textiles

Collaborative project with Ecos, Swiss Fair Trade & Fashion Revolution

The Kerenzerberg Charter for Sustainable Textiles, aims to give direction to businesses in Switzerland and abroad seeking to become more social and sustainable. The charter sets out 11 principles aimed at tackling the biggest challenges facing the fashion and textile industry, as well as strategies to address these challenges.

Learn more about Good Brand Guru’s role in the making of the Swiss charter for Sustainable Textiles or download the 11 principles.

Circular Stories, November 2019

A Movement Towards Circularity in Fashion & Textiles On the 22nd of November, a group of 50 professionals, eager to make the fashion and textile industry brighter and cleaner, gathered in Zurich for our Circular Stories event. They came to listen to leaders from pioneering organisations that, have taken courageous steps to develop and launch ‘circular’ products and systems. From early-stage recycling technology company Phoenxt to celebrated Patagonia, the speakers shared their stories of venturing into the Circular Economy, and their outlook for the future. There’s a lot to be excited about. Learn more about this exciting event and the Movement Towards Circularity in Fashion.

Testimonials

„A sustainable future is only possible through new ways of thinking, sharing knowledge and collaborating. This is why Neonyt and Fashionsustain conference are working with Good Brand Guru. We are totally in line with their mission, because it´s all about a new ‚Together‘.“

"In a time where the apparel industry should reinvent itself, taking the current pandemic challenge as an opportunity to be more positive, more inclusive with people and less harmful for the environment, we hardly need to find actionable solution with proven results at scale. Martine and Bryony are doing fantastic work finding the innovations, ideas and success worth sharing with the industry to participate in its transformation for Good, thank you for that !"

"I was interviewed for a webinar by Good Brand Guru. It was great to be able to share my experience and insights into using Himalayan Nettle as a fiber for fashion. It is important for more people to learn about new fibers that are sustainable, or even better, regenerative. This can help reduce the textile industry's degradation of the environment and shift us into having a positive affect. Also, sharing my story allows others to see that it is possible to work with local communities in a way that supports them financially and respects their way of life. Bravo to Good Brand Guru for helping to raise awareness, promote pioneering companies and connect these to relevant industry professionals seeking to manage their businesses more sustainably! Thank you for the opportunity."

Good Brand Guru is a future-oriented network of professionals with diverse backgrounds and experience. We share the vision of an innovative and meaningful fashion industry. We want to make a positive impact and are willing to change the traditional rules. Here you’ll get motivation, inspiration, orientation – and contact to lots of like-minded people.

Join the Movement

Good Brand Guru is committed to accelerate the fashion industry’s transition towards one that is social and environmentally sustainable by supporting professionals in the industry to have access to knowledge, tools and connections to make change happen.

Join our network as a professional member, or support Good Brand Guru as partner, sponsor or with a donation. Let’s reshape fashion together.