Good Brand Guru is a non-profit network organization aimed at enabling knowledge sharing and collaboration among sustainability experts and professionals from the global fashion industry.
OUR VISION To accelerate the fashion industry’s transition towards one that is social and environmentally sustainable by supporting professionals in the industry to have access to knowledge, tools and connections to make change happen.
OUR MISSION To connect professionals from the fashion value chain with sustainability experts providing them with the opportunity to learn, exchange thoughts and ideas, and build valuable connections.
Events & Activities
Through our events and activities, we seek to connect professionals from the fashion industry
and provide a way to learn from experts and pioneers that are making the industry more social and sustainable.
Our live and online events and activities including round table discussions, expert think tanks, webinars, interviews, workshops, networking and matchmaking events, and marketplaces.
Events are curated by the Good Brand Guru team independently or in collaboration with partner organizations. Contact us directly to contribute to our events as partner or sponsor.
Martine Nieuwenhuis, President Martine has more than 20 years of experience in project management in the international creative industry, fashion marketing and e-commerce. She ran her own digital marketing company for ten years before deciding to focus entirely on sustainable fashion.
Within Good Brand Guru, Martine researches and keeps track of innovative consumer brands founded on the purpose of doing good. Combining a strategic, creative and practical approach, Martine manages all marketing and communication towards members and partners, and is responsible for project management and administration. Martine is based in Brazil.
Bryony Jansen – van Tuyll, Secretary Bryony’s background is in management consulting around innovation and growth strategies. With her knowledge around sustainability issues and the circular economy, she uses design thinking techniques to enable teams to develop innovative solutions and strategies that are better for people and planet.
Within Good Brand Guru, Bryony provides strategic perspectives, curating and facilitating meetings, activities and events. She also leads the development of partnerships with policy makers, universities and financial institutions. Bryony is based in Switzerland.
Coty Jeronimus, Co-founding Member of Good Brand Guru and Senior Advisor on Sustainable Sourcing and Textiles.
A sustainable textile consultant with more than 25 years of experience in sourcing buying, product management and sustainable supply chain. As a consultant, under her company Tasklab, she supports businesses and NGOs in addressing global sustainability challenges so they can make a difference and help to reduce natural resource use and environmental footprint. She also founded Nomadnoos, an impact company selling luxurious yarns with a positive social and environmental impact for the hand-knitting community.
Femke Zijstra, Senior Advisor Business Development.
Femke is a motivated Sustainable Business Leader in the international (textile) industry. She initiates, advises and wants to work towards a system with sustainable products for everyone. Femke has always been passionate about green tech, sustainable innovation and developing textiles. As a business leader, manager or peer I translate vision and strategy to execution and result.
‘Creating sustainable value and impact cannot be done in isolation. So, let us work together to transform the textile supply chain to be leaner and cleaner.’
Nicole Eichner, Senior advisor on Leadership and Organizational Structure
Nicole is passionate about supporting individuals, teams and organisations in their development. She has been working as global leadership development consultant, executive coach and facilitator for 15+ years and lived in different countries.
“I am very impressed by Martine’s and Bryony’s passion and their commitment to bring the organization to the next level with ongoing reflection and learning. Also, working with them is very inspirational and enjoyable.”
Speakers & Contributors
Launch Event May 2019: WHAT IS GOOD?
There is no easy answer to the question about what is “good” in retail. It was clear from the discussions that there are a few different philosophies on this – the perfectionist, the opportunist, and the incrementalist. Our launch event brought together, brands, retailers and experts working in sustainable fashion in Switzerland to enable them to connect and discuss how far sustainable fashion has come and how far it has to go. Learn more about the Four Big Questions for Sustainable Fashion that we discussed at our launch event.
Kerenzerberg Charter Sustainable Textiles
Collaborative project with Ecos, Swiss Fair Trade & Fashion Revolution
The Kerenzerberg Charter for Sustainable Textiles, aims to give direction to businesses in Switzerland and abroad seeking to become more social and sustainable. The charter sets out 11 principles aimed at tackling the biggest challenges facing the fashion and textile industry, as well as strategies to address these challenges.
Circular Stories, November 2019
A Movement Towards Circularity in Fashion & Textiles On the 22nd of November, a group of 50 professionals, eager to make the fashion and textile industry brighter and cleaner, gathered in Zurich for our Circular Stories event. They came to listen to leaders from pioneering organisations that, have taken courageous steps to develop and launch ‘circular’ products and systems. From early-stage recycling technology company Phoenxt to celebrated Patagonia, the speakers shared their stories of venturing into the Circular Economy, and their outlook for the future. There’s a lot to be excited about. Learn more about this exciting event and the Movement Towards Circularity in Fashion.
Join the Movement
Good Brand Guru is committed to accelerate the fashion industry’s transition towards one that is social and environmentally sustainable by supporting professionals in the industry to have access to knowledge, tools and connections to make change happen.
Join our network as a professional member, or support Good Brand Guru as partner, sponsor or with a donation. Let’s reshape fashion together.