About us

Our vision is to accelerate the fashion industry’s transition towards one that is social and sustainable, through knowledge sharing and collaboration.

Our mission is to connect professionals from the fashion retail industry with sustainability experts providing them with the opportunity to learn, exchange thoughts and ideas and build connections.

Events & activities

Through our events and activities, we seek to connect professionals from the fashion industry
and provide a way to learn from experts and pioneers that are making the industry more social and sustainable.

Previous speakers

Entrepreneurs and frontrunners from pioneering organisations

"In a time where the apparel industry should reinvent itself, taking the current pandemic challenge as an opportunity to be more positive, more inclusive with people and less harmful for the environment, we hardly need to find actionable solution with proven results at scale. Martine and Bryony are doing fantastic work finding the innovations, ideas and success worth sharing with the industry to participate in its transformation for Good, thank you for that !"

"I was interviewed for a webinar by Good Brand Guru. It was great to be able to share my experience and insights into using Himalayan Nettle as a fiber for fashion. It is important for more people to learn about new fibers that are sustainable, or even better, regenerative. This can help reduce the textile industry's degradation of the environment and shift us into having a positive affect. Also, sharing my story allows others to see that it is possible to work with local communities in a way that supports them financially and respects their way of life. Bravo to Good Brand Guru for helping to raise awareness, promote pioneering companies and connect these to relevant industry professionals seeking to manage their businesses more sustainably! Thank you for the opportunity."

Event partners & sponsors

Highlights

Launch Event May 2019

What is Good in Fashion Retail?

There is no easy answer to the question about what is “good” in retail. It was clear from the discussions that there are a few different philosophies on this – the perfectionist, the opportunist, and the incrementalist.

Our launch event brought together, brands, retailers and experts working in sustainable fashion in Switzerland to enable them to connect and discuss how far sustainable fashion has come and how far it has to go.

Learn more about the Four Big Questions for Sustainable Fashion that we discussed at our launch event.

Kerenzerberg Charter Sustainable Textiles

Collaborative project with Ecos, Swiss Fair Trade & Fashion Revolution

The Kerenzerberg Charter for Sustainable Textiles, aims to give direction to businesses in Switzerland and abroad seeking to become more social and sustainable. The charter sets out 11 principles aimed at tackling the biggest challenges facing the fashion and textile industry, as well as strategies to address these challenges.

Learn more about Good Brand Guru’s role in the making of the Swiss charter for Sustainable Textiles or download the 11 principles.

Circular Stories, November 2019

A Movement Towards Circularity in Fashion & Textiles

On the 22nd of November, a group of 50 professionals, eager to make the fashion and textile industry brighter and cleaner, gathered in Zurich for our Circular Stories event. They came to listen to leaders from pioneering organisations that, have taken courageous steps to develop and launch ‘circular’ products and systems. From early-stage recycling technology company Phoenxt to celebrated Patagonia, the speakers shared their stories of venturing into the Circular Economy, and their outlook for the future. There’s a lot to be excited about.

Learn more about this exciting event and the Movement Towards Circularity in Fashion.

Our team

Our network community was created by, and for, industry professionals and sustainability experts committed to embed more good into fashion retail.