On January 15th, Good Brand Guru’s Milena and Martine spent a whirlwind day at Berlin’s most responsible fashion trade fair, Neonyt. Featuring pioneering fashion brands that set new standards around sustainable and ethical fashion.It was an inspiring day, packed with interesting conversations and mouth-watering ready-to-wear collections for winter 2019/2020.
We visited Neonyt to meet with brands founded on doing good. We were welcomed by passionate founders and creators willing to share their stories; stories driven by ambition, dedication and a strong purpose.
Convinced that our fashion industry needs to change to become better for people and planet, it was encouraging to see the number of entrepreneurs – or pioneers – gathered at this fair. From brands that are leading the way in ethical manufacturing to brands investing in local production, from brands creating fantastic products out of waste materials to those working exclusively with plant-sourced materials, these businesses all show innovative approaches towards a brighter future for fashion.
Among the carefully curated selection of brands present at Neonyt, there are many promising opportunities for fashion retailers and brands looking for ways to Embed more Good into their companies, whether by including them into their brand/ product portfolios or by collaborating with them for product development. These entrepreneurs are skilled, experienced and determined to grow the responsible fashion market.
We congratulate Thimo and his team for this impressive achievement and look forward to continue our conversations in the next editions of Neonyt.