seeking to facilitate collaboration among independent retail professionals and sustainability experts
to become more conscious and active in having a more positive impact through their business
Our Gurus
Diverse network of experts passionate about sustainability in retail
Milena Mazzoleni
BUYING & MERCHANDISING
Martine Nieuwenhuis
MARKETING & E-COMMERCE
Jessica Davis Pluess
STRATEGY & SOCIAL IMPACT
Coty Jeronimus
SUSTAINABLE TEXTILES & CIRCULAR ECONOMY
Bryony Jansen- van Tuyll
INNOVATION STRATEGY & CIRCULAR ECONOMY
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Services for Retailers
We build teams of retail professionals and sustainability experts to help brands
Embed more Good into their organisations
Hear about the latest developments in sustainable retail around the world: what to look out for and what to adopt
Get expert support in making your social and sustainable innovation opportunities come to life
Workshops
Quickly and effectively identify ways to make your retail organization
more socially and environmentally responsible
Are you ready?
From our blog
12 hours in Berlin X Neonyt
On January 15th, Good Brand Guru’s Milena and Martine spent a whirlwind day at Berlin’s most responsible fashion trade fair, Neonyt. Featuring pioneering fashion brands that set
Now you can have style without harming the planet or people – When Style meets Sustainability
For many years it was almost impossible to find responsible brands that a true fashionista would enjoy wearing. The ‘fair trade’, ‘ethical’ brands seemed to be for a specific type
Whatever you do, do something
People keep asking us what ‘good’ means in the retail world? Is ‘good’, perfect? Is doing one thing well, good enough? As beauty lies in the eyes