A New Fashion System

Good Brand Guru connects, inspires and supports change leaders from around the world and across the fashion value chain to accelerate the transition to a new fashion system.

Uniting a global community of impact entrepreneurs and change leaders, together we build a new fashion system, that is social, circular and regenerative.

We engage with leaders stemming from all levels of the supply chain, and from around the world (Europe, Asia, Africa, North and South America). Gain valuable firsthand insights and make connections for future collaborations trough our virtual live events. Build partnerships and get support on your sustainability journey. Let’s reshape fashion together!

Upcoming Events

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Panel Discussion What is Good
Opening by Bryony Jansen-van Tuyll (Good Brand Guru)

Together, we lead the change!

Grow your knowledge, increase your impact.

As one of the biggest industries in the global economy, the fashion world has a responsibility to help protect workers, their communities and the environment.

Join our global network of impact entrepreneurs, fashion retail- and sustainability experts, eager to connect, learn and collaborate.

News and Insights

Get inspired and learn more about the vision, solutions and experiences from pioneers and change leaders exploring and developing innovative solutions for a social, circular and regenerative fashion industry. Click here for all insights.

An introduction to BCorp certification for fashion companies


Fashion as a Force for Good
An introduction to BCorp certification...


Fibershed Netherlands
To all those that planted...


Insights from Vera Galarza, Sustainability Manager
A unique insight into sustainability...


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Good Brand Guru supports the Sustainable Development Goals.

Through knowlegde sharing and collaboration we can accelerate the transition to a new fashion system that is social, sustainable and regenerative.

Partners & Sponsors

After four years of hosting more than 50 knowledge sharing and networking events, connecting sustainability and fashion professionals with each other, we have decided to stop the activities we were doing under Good Brand Guru from 2023 onwards.

With equal passion and perseverance, we are continuing to strive for a better textile and clothing industry.

We are doing this through different projects, including helping companies to become BCorp and working with Fibershed at both a Dutch and European level. The Fibershed movement seeks to develop regional fiber systems that build soil and protect the health of our biosphere. Working with a soil-to-soil vision, we are rebuilding local, collaborative supply networks that are inherently fair, circular and regenerative.

If you would like to learn how you can join us in this new chapter, please get in touch through: info@fibershed.nl

We look forward to staying in touch,

Warm regards,

Bryony & Martine