A New Fashion System

Good Brand Guru connects, inspires and supports change leaders from around the world and across the fashion value chain to accelerate the transition to a new fashion system.

Uniting a global community of impact entrepreneurs and change leaders, together we build a new fashion system, that is social, circular and regenerative.

We engage with leaders stemming from all levels of the supply chain, and from around the world (Europe, Asia, Africa, North and South America). Gain valuable firsthand insights and make connections for future collaborations trough our virtual live events. Build partnerships and get support on your sustainability journey. Let’s reshape fashion together!

Upcoming Events

Locally Made?



14:00 CET

Curated Networking

Locally Made?

How to start sourcing more locally and contribute to (re-)building local supply chains. Gain...
Fashion’s Race to Zero



14:00 CET

Round Table

Fashion’s Race to Zero

Which tools and strategies can my fashion company adopt today, in the race to...

Panel Discussion What is Good
Opening by Bryony Jansen-van Tuyll (Good Brand Guru)

Together, we lead the change!

Grow your knowledge, increase your impact.

As one of the biggest industries in the global economy, the fashion world has a responsibility to help protect workers, their communities and the environment.

Join our global network of impact entrepreneurs, fashion retail- and sustainability experts, eager to connect, learn and collaborate.

News and Insights

Get inspired and learn more about the vision, solutions and experiences from pioneers and change leaders exploring and developing innovative solutions for a social, circular and regenerative fashion industry. Click here for all insights.

Tomorrow's Fashion Professional

White Paper

Tomorrow’s Fashion Professional
Which rol can fashion professionals...
Design for Circularity

White Paper

Enabling Circularity in Fashion
More and more professionals in...


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Good Brand Guru supports the Sustainable Development Goals.

Through knowlegde sharing and collaboration we can accelerate the transition to a new fashion system that is social, sustainable and regenerative.

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